Behind India’s growing economy lies an equally growing waste challenge. Millions of tonnes of plastic, textile, and food waste are generated every year, yet much of it never returns to the economy as a valuable resource. Instead, recyclable materials remain contaminated, reusable textiles are discarded, and organic waste ends up in landfills.

The Greenovation Circularity Challenge, an EarthON Foundation initiative in collaboration with Greenovation Hub and SwitchON Foundation, steps in to change this narrative. We identify, support, and scale innovations that recover value from waste, strengthen circular supply chains, and create practical solutions that make circularity commercially viable across India.